Gentry-Morrison Cremation Center

Gentry-Morrison Cremation Center, located at 1805 US-98 (Richmond Rd.) in Lakeland, Florida, is a trusted cremation service provider that operates as part of the larger Gentry-Morrison Funeral Homes organization. With a history spanning over 100 years, the family-owned Gentry-Morrison tradition has served the Lakeland community with consistency, attention, and respect. The cremation center offers a range of cremation services designed to meet the needs and budgets of families during difficult times. According to available pricing, direct cremation starts at $1,980, full service cremation is available at $6,000, and traditional full service burial is offered at $8,570. These transparent pricing options allow families to make informed decisions without unnecessary pressure. The facility is wheelchair accessible, including an accessible entrance and parking lot, ensuring that all visitors can navigate the premises comfortably. Gentry-Morrison also operates two full-service funeral homes and owns Serenity Gardens cemetery, providing families with the convenience of having everything in one location for a seamless experience. The cremation center is part of this integrated network, allowing for continuity of care from the initial arrangement through final disposition. Families have praised the staff for their warmth, professionalism, and clear communication. One reviewer noted that costs were explained clearly and the process was handled tenderly from the first call to follow-up emails. Another described the team as nice, helpful, and absolutely the best. The business maintains a perfect 5.0 star rating from four reviews on Google and other platforms, reflecting a strong commitment to compassionate service. In addition to cremation, Gentry-Morrison offers planning ahead for future arrangements, grief support resources, obituary notifications, tribute videos, and flower delivery. The company's website provides a comprehensive overview of services, locations, and recent obituaries, making it easy for families to find the information they need. Whether families choose direct cremation for simplicity or a full service to honor a loved one with a traditional ceremony, Gentry-Morrison Cremation Center stands ready to provide dignified and affordable options in a caring environment. The center's phone number is 863-683-4590, and it employs approximately six to ten people, ensuring personalized attention for every family.