American Cremation Services

American Cremation Services is a family-owned and operated funeral home located at 6136 Mission Gorge Rd., Ste. 100, San Diego, CA. Founded on principles of empathy, integrity, and affordability, the business is a service-connected disabled veteran-owned small enterprise, having been acquired by its current ownership in January 2026. The owner, Mike Looney, is a U.S. Army veteran who served with the 111th Mortuary Affairs Company at Fort Lee, Virginia, where he gained profound insight into grief, loss, and the critical importance of dignified care for the deceased. This unique background shapes every aspect of American Cremation Services' mission: to provide deeply empathetic, direct care to families at an affordable price, serving people rather than shareholders.

Specializing in direct cremation, the company offers simple, transparent, and low-cost cremation options starting at just $695. Because they own their own transportation company and private crematory, they eliminate third-party markups and ensure that loved ones never leave their care—a complete circle of integrity and support from initial transport through final delivery. The process is designed for convenience: arrangements can be made entirely online or over the phone, with no hidden fees and no high-pressure sales pitches. Families receive focused, personalized attention from a dedicated team of hard-working professionals.

Beyond cremation, American Cremation Services is a full-service mortuary capable of accommodating all aspects of deathcare. They offer traditional casketed services, full burial services, veteran services, and celebrations of life, all with the same commitment to dignity and value. The staff works closely with local cemeteries in San Diego County to coordinate logistics for respectful final resting places, from full traditional burials to intimate graveside ceremonies.

The company also provides pre-planning services, allowing individuals to take control of their future and ease the burden on loved ones. For those under hospice care, they guarantee to honor the price quoted if prices increase. With 24/7 assistance available, a caring team is ready to guide families through every step—from initial notification and transportation to registration, cremation or burial, and delivery of cremated remains and death certificates.

Operating with a focus on transparency and community, American Cremation Services holds California Funeral Establishment License FD #1752 for the San Diego office and FD #1808 for its Carlsbad office. They also maintain a strong commitment to supporting veterans, offering tailored services that reflect a deep understanding of military honors and discipline. By combining affordability, personal ownership of facilities, and a veteran-led ethos of service, American Cremation Services stands as a trusted provider for families seeking compassionate, straightforward end-of-life care in San Diego County.